What the brief actually asks you
The quality of a cheap website is decided almost entirely by how well the brief is written, which is why the first step is a conversation rather than a form with nine boxes. Two things carry equal weight: who the business is, and where it works.
Identity covers the obvious material — name, what you sell, logo and colours if you already have them, the phrases you use with customers — and the less obvious material, like the one objection you answer on every phone call. That objection usually deserves its own paragraph on the homepage.
Geography is not just an address. A cafe in Hamilton has a catchment of people who will walk or park nearby, and perhaps a delivery radius that reaches further. A mobile trade quoting from Charlestown might travel comfortably to Kotara and Adamstown, take Maitland jobs only when they are large enough, and not go past Raymond Terrace at all. Those are three different promises, and the website should make the right one. We ask until we have it, rather than printing a suburb list and hoping.
If you have a current website, bring the address. We read it, keep what still works, and say plainly what we would change. An existing site that lives on somebody else's platform can be used as source material for a new build; it cannot automatically be edited in place, which matters later when we get to free updates.