Match the service & location
If your business serves a specific area, a service + location domain can work well.
e.g. margaretrivercarpenter.com.au clearly targets people looking for a carpenter in Margaret River.
Domain guide
Choosing the right domain for your business
Your domain should be easy to remember, easy to spell and clear enough for customers to understand what your business does. A simple domain is often better than a clever one.
Keep it easy to spell
Avoid hyphens, confusing words, unnecessary numbers and names that are hard to say over the phone.
Good yourbusiness.com.au
Avoid your-business-247-online.com.au
Clarity over cleverness
A clear domain usually performs better than a clever name nobody understands. Customers should be able to guess what your business does.
Local vs broader reach
Use .com.au if your business mainly serves Australia. Use .com if you may sell nationally or internationally.
Avoid names too close to competitors
Choose a name customers won't confuse with another business. Before registering, check similar business names, domains and trade marks.
Buy the domain in your own name
Where possible, buy your domain through your own account. This keeps you in control and avoids lock-in.
Need help choosing a domain?
Include your preferred business name and service area in your quote request and we'll point you in the right direction.