Honest answer
Do tradies need a website?
Short version: not always — and anyone who tells you otherwise is selling something. Here is the honest breakdown of when a website is a waste of your money, and when not having one is quietly costing you jobs.
When you genuinely don't need one
- Your book is full from word of mouth and repeat clients, and you like your current size.
- You subcontract for builders who bring the work to you.
- You are winding down, not growing.
In those cases, keep your free Google Business Profile tidy and spend the website money on tools.
When not having one is costing you
- Customers check before they call. A referral still gets Googled. No website means the checking happens on a competitor's site.
- Bigger jobs need more trust. A $15,000 reno client wants to see licence details, insurance and past work laid out — not scroll a Facebook feed.
- "Near me" searches are the new drive-by. Local search is where urgent, high-intent work comes from, and it lands on websites connected to Google Business Profiles.
- One referral network is a single point of failure. A website is the only channel you own outright.
If you do need one, don't overpay
The trade-site market quotes $1,500 to $8,000 for what a trade business actually needs — services, photos, licence details, a tap-to-call number and a quote form. Read the honest cost guide for the full breakdown, or skip straight to a fixed price from $200 that you approve before paying.
Trade-specific pages: electricians, plumbers, builders, landscapers — or browse every trade we build for.
Frequently asked questions
Do tradies really need a website in 2026?
If your book is full from word of mouth and you want it to stay exactly that size — honestly, maybe not. You need one when you want to grow, win bigger quotes, or stop depending on one referral network.
Isn't a Facebook page enough?
Facebook works until a customer wants to check your licence, see your past jobs laid out properly, or find you on Google. A page you do not own, on a feed you cannot control, is marketing — not a business asset.
What about Google Business Profile — is that enough on its own?
A free Google Business Profile is essential and you should absolutely have one. But it links somewhere — and tradies whose profile links to a real website with photos, licence details and services give Google and customers far more to trust.
How much does a tradie website cost?
From AUD $200 fixed with us — see the full honest cost guide for what the market charges and why. No lock-in, and you approve the site before you pay.
How do customers actually find tradie websites?
Mostly local searches like 'electrician near me' or 'plumber + suburb'. A website with your services and area spelt out, connected to your Google Business Profile, is what those searches land on.
Ready when you are
Fixed price, no lock-in, approve it before you pay.