Honest answer
Do tradies need a website?
Short version: not always — and anyone who tells you otherwise is selling something. Here is the honest breakdown of when a website is a waste of your money, and when not having one is quietly costing you jobs.
When you genuinely don't need one
- Your book is full from word of mouth and repeat clients, and you like your current size.
- You subcontract for builders who bring the work to you.
- You are winding down, not growing.
In those cases, keep your free Google Business Profile tidy and spend the website money on tools.
When not having one is costing you
- Customers check before they call. A referral still gets Googled. No website means the checking happens on a competitor's site.
- Bigger jobs need more trust. A $15,000 reno client wants to see licence details, insurance and past work laid out — not scroll a Facebook feed.
- "Near me" searches are the new drive-by. Local search is where urgent, high-intent work comes from, and it lands on websites connected to Google Business Profiles.
- One referral network is a single point of failure. A website is the only channel you own outright.
If you do need one, don't overpay
The trade-site market quotes $1,500 to $8,000 for what a trade business actually needs — services, photos, licence details, a tap-to-call number and a quote form. Read the honest cost guide for the full breakdown, or skip straight to a fixed price from $200 with a 50% deposit to start and review before the balance and launch.
Trade-specific pages: electricians, plumbers, builders, landscapers — or browse every trade we build for.
Frequently asked questions
Do tradies really need a website in 2026?
If your book is full from word of mouth and you want it to stay exactly that size — honestly, maybe not. You need one when you want to grow, win bigger quotes, or stop depending on one referral network.
Isn't a Facebook page enough?
Facebook works until a customer wants to check your licence, see your past jobs laid out properly, or find you on Google. A page you do not own, on a feed you cannot control, is marketing — not a business asset.
What about Google Business Profile — is that enough on its own?
A free Google Business Profile is essential and you should absolutely have one. But it links somewhere — and tradies whose profile links to a real website with photos, licence details and services give Google and customers far more to trust.
How much does a tradie website cost?
The new website package is AUD $200 for up to 10 pages, including basic SEO, your branding and your own supplied images. Available optional features such as contact forms, maps, bookings and testimonials are selected and priced separately in the quote tool. Store, catalogue and membership requirements are assessed and quoted separately from your project notes. A gallery using your images is included within the package. A 50% deposit starts the work; you review the website before the remaining balance and launch.
How do customers actually find tradie websites?
Mostly local searches like 'electrician near me' or 'plumber + suburb'. A website with your services and area spelt out, connected to your Google Business Profile, is what those searches land on.
Ready when you are
Fixed price, no lock-in, review it before the balance and launch.